I heard of a story where this really tight tracking actually calculated when the manic phase of an individual with bipolar would hit, then they pushed cruise ads. I don’t know how legit that is, but I wouldn’t put it past some people to exploit those moments of weakness.
On that note, mental health apps have been the lowest of the low when it comes to marketing. I recently learned that app BetterHealth sells your data to third parties.
Some of the stuff that’s done, I don’t know how people can sleep at night with how manipulative it is on a basic human emotional level. They’ve tapped into something really dark.
Now on the flip side. I’ve always felt I’ve been immune to ads or targeted stuff. Maybe it’s the apathy, maybe my hatred of authority or being told what to do, or maybe I just see through the manipulation. But even with my use of social media it doesn’t seem like they’re getting much from me.