Those “massive insights”
I’m starting to feel stuck in my current business model. I may be ready for a change.
All of this may be recon, or it may be inspired genius… I’ll just speak without a filter.
Take everything I’m about to say with a grain of salt.
Niching down into Real estate was a great way to get started for me. I had worked for realtors. I had experience in the industry. I saw the opportunity of quick cash.
But.
Now I’m at 45-60K USD Per month. And Holy fucking hell, the version of me 18 months ago, when I started subclub, wouldn’t believe I’ve even accomplished that.
He wanted it, but he wouldn’t have believed it was possible.
The better business gets, financially and organizationally, the worse it gets for me personally.
Worst and first of all, I don’t really feel like I’m helping people.
And while “profits” as in our profit margins are technically high, we invest most of that into education, coaching, websites, marketing, assets for the business. Everything included, we’re not very profitable ->. (Footnote*)
But more importantly, I don’t feel ready or willing to do the things that I need to do to go from 50K to 100K. I’m hardly even excited to maintain 50K. Let alone grow.
I fear becoming less and less authentic as a means to become more and more successful.
On my current path, the next steps to success are to brand myself as an expert in real estate on social media, which involves perpetrating a story that’s a gross over exaggeration and living outside of my values to do so.
It involves researching topics I have no interest or prior knowledge in and then acting as if I have 1000’s of hours of experience as I present on the matter in order to be seen as legitimate.
In order to scale past 50K a month, In a churn and burn sales focused industry like lead gen for realtors, I need to hire closers constantly and become sales trainer, which means convincing sales people I’m the greatest mentor they could ask for and working with me, they’d make 10k a month. My life would basically be hiring closers.
And to grow a business, I need to get more pragmatic, more analytical, further and further in “grind” mode and completely eliminate my creativity in favour of increased output.
When In truth, it’s my creativity that got us to where we are. We have the most creative possible mechanism in our industry - we trailblazed and innovated.
I like that process.
Now the nitty gritty is about nailing it to perfection, I’m less interested in that.
My personality quizzes all call me the “philosopher/creative/academic” type. I love learning, writing, reading, knowledge, consuming it and reinterpreting it and writing it and expanding upon the body of knowledge and making it hyper practical for people. ESPECIALLY in personal development. That’s my soul’s niche.
But to succeed, I need to let go of that creative side.
To put it bluntly. I need to become fake.
(Footnote) = perhaps this is where ksub is right and it’s time to run HOM. To learn how to manage money.
