SALES & Marketing Community

@Trader What’s the update on Lloyd Glauberman’s “Sales Mastery”?? Have you noticed any changes?

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I did a full run of it before picking up khan1, emperor and eog1.

Definitely been thinking about a lot about money Sex and empire things.

Once my custom is here, I’ll do the Glauberman things before bed

Time to revive this thread!

Right now I have multiple opportunities to create Wealth, and I’ve settled on dropshipping. The plan is to focus on building one ecom store and testing different products until I find a winner.

So of course I have to build the store from scratch, find the products, tweak the existing product copy then run Ads to the store.

Obviously True Sell is needed, though what other sub would be recommended to help with an ecom business?

The plan is to get the store to $10k/mo and beyond.

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Probably productivity subs. Emperor? EOG? Limitless Executive maybe?

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I was looking at Rich and apparently it’s a Productivity sub aswell. How does it compare?

Actually, I’m going to run Stark alongside True sell and see how that goes

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Hey there salespeople,

I’m a real estate agent (almost 1 year) and only recently have I begun seriously working on improving my sales and prospecting skills.

Do you have any recommendations on what resources you’ll give to a complete beginner to? Could be videos, books, courses, etc.

Paging @ksub @Billions @Davisnwc

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@Beowulf : Before doing digital marketing I used to teach realtors how to market themselves. The real estate industry is all about relationships and top of mind awareness.
Here are a few recommendations.
1 - Join your local BNI chapter. Go to BNI.com
Watch this: Why I recommend that all REAL ESTATE AGENTS consider joining a local BNI chapter - YouTube

2 - Sign up for this tool: SendOutCards
This is one of the best things you can do as a realtor (besides joining BNI).
Watch this: Testimonial for SOC - YouTube and this: SendOutCards For Realtors - How It Doubled My Referral Business - YouTube

3 - Join these platforms: Facebook, Instagram, TikTok and LinkedIn. You don’t really need Twitter.
Facebook, Instagram and TikTok because that’s where people are. LinkedIn because that’s where professionals network.
Post great content there consistently and often. Do mostly videos. Short videos. Between 30 seconds and 90 seconds long. Not more. There are specific reasons that I won’t try to get into. :joy:
Post content that’s memorable, engaging and professional. Stay away from the silliness people do on social media these days. Don’t go do stupid challenges or stuff like that. You’re using these platforms to build visibility and trust.

@Beowulf : Please do everything I suggested in steps 1, 2 and 3. This is not hypothetical stuff. I have seen this work more times than I can remember. Don’t be the realtor who only does social media. A lot of your competition does that. Beat them by posting more relevant and professional videos that are short and engaging. Use the best relationship marketing system and top of mind awareness system on the planet: SendOutCards and join a referral exchange group (I recommend BNI). Do all three consistently for a year and you will your business flourish.

Oh I almost forgot: add a relationships sub to your stack. HoM or Chosen. Maybe both. And leave it in your stack. Being likeable and memorable has to become your default personality if you want to make it as realtor. Succeeding as a realtor is all about KLT. Know, Like, Trust. If people don’t feel like they know you, like you or trust you, they won’t buy a house from you and they definitely won’t recommend you to their friends and family.

Good luck.

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One thing I’ve seen several real estate agents do is partner with a company that can provide something nice, unique, personalized, and useful, as a gift for home buyers. This won’t help get those people as clients in the first place, but it seems to dramatically boost referrals for getting more clients.

This is the best example I know of, though you can probably find something similar in most major cities:

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Oh sorry for the late reply here.

I immediately signed up to a local BNI chapter after reading your post. I have no idea what to expect but we’ll see how it goes! I have no idea these kinds of things existed in the first place. I’m not from the USA or any Western country so I didn’t expect there would be a branch here but turns out there is. So it’s called “a referral exchange group”? I’ll look that up.

As for Step 2, found a local alternative that basically does the same thing. Thanks for that.

Haven’t properly set up Step 3 yet but working on it very soon.

Thanks and appreciate the advice guys :pray:

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BNI is great for realtors. If you put the work in, it will pay hundred-fold. :muscle:

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Is anyone in the Saas Enterprise sales space? Could use a friend there.

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Gentlemen, your opinion on “Marketing Genius” subliminal title? Do we need it?

Why do you want to call yourself a Marketing Genius? For personal branding?

I don’t want to call myself a Marketing Genius. I want to be a Marketing Genius.

By “title” I meant subliminal title. Should’ve point that.

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I remember that @SaintSovereign said he worked in marketing and was a product manager at one point. I have over a decade worth of experience in that field. I can tell when a marketer wrote or designed something. The two titles that I know directly with your marketing skills are Nouveau RICH and and the new EOG. I’m talking about marketing skills specifically. Not business. If you look at the custom modules that were sourced from Nouveau RICH and the new EOG you will see what I’m talking about.

Edit: @SaintSpring : In my opinion Nouveau RICH and the new EOG are already marketing genius titles. There is no such thing as a marketing genius. There are just people with a very good knowledge of marketing fundamentals. Those fundamentals are covered in those two titles.

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As an experienced veteran of marketing, what essential advice would you give to me as to a marketing beginner?

Also, this night I ordered name embedded Nouveau RICH + Perfect Avatar (you know better than me how knowing and understanding your targeted audience is important).

I’m thinking of Renaissance Man + Revelation of
Product Creation, to work on creativity.
Plus, thinking about ASBR + Visionary, rotating it with True Sell.
The goals stays same - “marketing genius”.
Your thoughts on this?

The perfect Avatar was sourced from Nouveau RICH, so you didn’t really need to have it in there.

Revelation of Product creation was also sourced from Nouveau RICH.

Marketing is a very large field. No one knows everything, no one needs to know everything.
Even digital marketing has become such as large field that one person can’t cover it. And AI is completely changing the game too. My recommendation is this: pick one skill and one channel and go deep. For example if you’re interested in lead generation, pick one specific channel. Facebook, YouTube, TikTok. It’s far easier and more profitable to be know as a specialist in “lead generation on TikTok” than to just be know as a TikTok expert.
It’s more profitable to be known as “webinar specialist for B2B businesses” than just a B2B expert. You don’t need to know everything. Pick one skill and one channel and work to become the best in the world. That’s where the real money is. That’s where Nouveau RICH, EOG and Stark Black will be invaluable.

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Yes, I only want to double it. I am taking a marketing course and we had a few projects on marketing researchers and ads campaign, and understanding our targeted audience was the most foundational thing.

Was it? Haven’t seen anything similar in NRICH. Revelation of Product Creation is all about being able to see the beauty in everything and generating ideas which are esthetically beautiful. NRICH focuses on practical things, like Product Lab.

Got it. So, solid knowledge of marketing fundamentals and picking up one skill and one channel. What’s marketing fundamentals from your point of view? From what I learned, it is being able to do marketing research, make marketing strategy and conduct marketing communications.