Actually it’s not so simple. As long they are living in society, your friends, relatives and parents are also victims of brainwashing within a wider institutional structure.
So sometimes all you can do is to forgive them for guilt-tripping you. They don’t have any ill intention.
The thing that seriously changing is that wider institutional structure that holds humans back from maximizing their potential.
To those in power, their greatest fear is that the people they want to control know that they are powerful beyond limits.