Social environments that fit the script. Again, what people are attempting to do is take very detailed subjects (that they haven’t researched themselves) and reduce it down to a single term: “social skills,” and saying, “you should be able to put social skills in every title!”
And yes, social skills in some form is in a lot of the titles, but the scripting is geared to the goal of that title. If it’s Daredevil, it’s social skills tailored specifically to help you use your adventurous life experiences and present them in a manner that improves your social capital. In Nouveau R.I.C.H., it’s social skills to express your innovative, groundbreaking ideas to an audience that isn’t as receptive to social niceties – like investors. They’ll play the little “start of the meeting” game where there’s fun banter, but realistically, they give no shits about your life story but rather your profit potential.
People watch Shark Tank and think that’s what pitching to investors is actually like, but truth be told, those of us who have sat in these rooms before knows exactly what I’m talking about. There’s a strange dance of words, a mix between casual conversation and business and you’re expected to understand this hidden undercurrent, this vibe of the room.
Those of you who have been in this situation or anticipate that you will be one day, you may thank us if the social skills scripting has helped you develop the ability to navigate that tough moment in exactly the manner necessary rather than watering down the title with generic social skills, or taking out parts of the script that are laser focused on your business success in order to hit some kind of “universal quota.” And so the analogy made here:
Is thinking far too small. Because the social skills necessary for making friends, getting laid, sales and expanding your business are ALL unique, with individual sub-elements that contain less crossover than you may think.
Let’s take the sales industry for example, so our sales experts can chime in. Depending on the product, you have to use different sales tactics. Some industries works better with high-pressure sales tactics, others use a very long sales funnel that may take months to complete.
Hence why more data-driven sales teams will employ a metric called “Time to Sale,” or something similar, which measures the average time between when a company first touches an individual (a term meaning when the company and customer has made contact in some way – phone call, internet lead, etc.) and that individual becomes a customer.
Subscription-based companies measure something called “churn,” which is the rate of subscription fall-offs after the initial sign-up term. To lower churn rates, high-pressure sales don’t work at all – generally speaking, the customer has already decided that your product is sub-par for some reason and to get them back, you offer an incentive. This is why cell phone companies and Internet providers have a “retention department,” who will offer said incentives upon cancellation.
Now why does all this matter? It illustrates exactly what I’m talking about. There is no “one script” to anything. These ideas MUST be broken down into sub-elements that are well-researched for Zero Point to work.
When it comes to sales, in this situation, yes I am inclined to do the following: Create a “True Sell” upgrade that covers an overview of sales success. But then, I might just make a version for the data-driven marketer and sales expert called True Sell: Data is King. Then, if there’s enough demand, I would make an expanded, four stage version on just sales that includes both.
The ONLY similarity is that all three are on the subject of sales. But one is for the data-driven individual, and if we tailor that script toward them, we can fit in more relevant scripting to THEIR situation, and not water down the concepts because someone might be confused as to whether they need to use that version or not.
And as I’ve said before: If you have to question it, the answer is probably no.
That’s why we started the custom service. The major titles will remain as they are, and the custom service is available for anyone to make their perfect custom.