@Fire and myself have considered opening an online academy teaching people exactly how we’ve done what we have, disclosing numbers and everything, but opted against it because it’d take up too much time right now and we’d be giving potential competitors a blueprint on how to take us on directly (not to mention, it wasn’t going to be cheap). Rest assured, we’re not afraid of competition, but as you’ve seen with the last scam company that tried to steal from us, people wouldn’t use that information to innovate. They’d instead try to mimic us and become a cheap ripoff. BTW, that last company tried to get defiant and take our warnings not to steal from us as an empty threat – they learned their lesson and changed all their stuff up. Don’t steal from us.
But anyway, I will give everyone some starting advice without revealing too much. There is one secret to how we pulled it off, and maybe one day I’ll explain. That being said (since I’ve said this before): This is your friend.
No starting capital. $1000, most of which was spent on incorporation, infrastructure and buying basic equipment. We used old ass computers, etc. but figured out how we could maximize their use. @Fire is a boss at this. I’m a bit bougie when it comes to my equipment, but he’ll get the absolute maximum use out of anything before upgrading.
I specifically sought out partners that had the same drive for innovation and largely thought the same as me (seriously, it’s to the point where I can start talking about an idea and @Fire will be able to finish that idea). Also, we are both hyper aware of our strengths and weaknesses and it just so happens that where I’m weak, he excels and vice versa.
We also, on the regular, semi-switch roles. Why? When you’ve been doing something for a long time, it’s easy to get stuck in the same thought patterns. You need someone to come along and shake things up, make you feel uncomfortable. Some of the things @Fire has presented in his new role definitely made me feel scared and I resisted a bit, but I forced myself to back off and let him do his thing. The end result? Pure brilliance, and we’re already seeing crazy results. He came up with some crazy stuff that’s going to propel us into insane profitability in 2020-2021.
Likewise, recently, I became much more interested in scripting and building subs. I looked back at everything he had created since SubClub started and in a flash of inspiration, came up with the Ultima build. Sent the details to him, the results to the tests, etc. The result? Well, you’re all experiencing the results. Also, already came up with the successor to Ultima, which may possibly work with major subliminals (don’t expect this until the end of the year or early next year).
Your team is your lifeblood. You cannot do it alone, and you cannot do it with someone who isn’t as motivated as you. If your partner isn’t on your same wavelength, drop him and scale back operations until you find someone that fits. Don’t settle.
Also, ignore a lot of the nonsense you hear online and on television, especially about quitting your day job and working on your business full time. It can add unnecessary stress. Both @Fire and myself are well-paid outside of Subliminal Club. What that means is, every penny we’ve made has been reinvested back into the company. Now… that being said, we did live like kings while in Paris, hahaha.
Trust me, we’re not running on old equipment anymore. We have no need for outside investment, we carry no debt and we’re 100% solvent. Companies are always hitting us up trying to get a piece of pie. We turned down a $150k cash investment this week alone. @Fire’s response was quite hilarious, especially when in the terms, they wanted to dictate HOW we could use those funds.
Yes, this does mean we work a lot. This does mean that I have less time to watch television and play video games. The solution? Don’t watch television and play video games unless you’re winding down. I’m not going to lie and say the TV isn’t on – I actually require noise in the background to work. But I put on a show that I’ve watched so many times that I don’t even need to pay attention. Right now, it’s Star Trek: Deep Space Nine.
There is a method to the madness, but I can’t reveal that. But this method is why we’re ahead of everyone else, and why “new competitors” have to steal / mimic our stuff rather than use their own ingenuity. And even then, they can’t do it right because they don’t understand WHAT we’re doing – hence why they look like a cheap off-brand. We’re Mountain Dew and they’re Mountain Lion, if you catch my drift.
But the number one rule is – we listen to our customers. If we release a product and the large majority of people aren’t responding well to it, we won’t pursue it. We won’t blame you and keep making stuff that no one wants. Yes, we experiment a lot, but we know going in that those experimental products may not sell well. And then again, sometimes they do.
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. Several gems here 
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