Just to be clear, we’re talking about ourselves here, not @dorfmeister. He already said he does sell but it’s just not the top priority.
So I’m talking about me.
I think for me the issue goes beyond mere monetization.
There are definitely self-imposed aspects to how we imagine and relate to selling and the marketplace, but there are other aspects that are not.
The fundamental unit of the marketplace is literally Transaction. And transaction is the negotiation of value.
It’s not dirty. It’s not illegitimate. But it is a process ands set of skills in its own right. It requires attention and some degree of personal investment (of time, attention, energy).
For some people, Transaction, itself, is their art.
So evaluating how much care, effort, and mental/emotional real-estate one wishes to devote to it, is real and requires some intentionality.
It also requires developing sufficiently firm boundaries and some level of compartmentalization. The ‘cooks in the kitchen’ effect.
(EDIT: in other words, Thinking overly much about how and to whom this creation will be sold should be limited from excessively influencing the process itself. A balance needs to be struck. And where that right balance is for each of us can be a personal matter.)
I would not be surprised if Ultimate Artist helps with these kinds of things.
Now, with our Internet-mediated marketplace, some aspects of these things should be much easier than they once were. But probably still requires attention and management.