So, here’s the catch. It is not that I don’t believe in what I’m saying at a gut level. It is that the tools of engagement and doing it one to many require a different level of resilience. The confidence I’m looking for is that, even if there are hecklers in the audience, I can handle it so resourcefully and masterfully - whatever might be relevant in the moment. It is that when there are unhinged individuals (which I have experienced), that I can totally maintain my command. Look at Tony Robbins for example, he has undeniable command.
That punchiness is coming through in my message. That truth I’m grounded in. And maybe it is just practice because it requires craft and mastery. TR doing 5 days of program while being on stage for 10+ hours each day is no easy feat. It is not only mental mastery, it is also physical strength. What I mean to say is, beyond just the beliefs, there is that command - pauses, whispers, mystique, power, etc… that requires one to be in their own power - even when not evangelising one’s own beliefs.
But, I hear you out. I really do. It makes a ton, a ton of sense. And, there is no doubt that it needs to be deepened - but messages evolve. For example, even when you are on stage, or communicating, you might think of a new way to express it, a new idea, a new perspective, a new craft where you transition in a different way, or switch around the lines being delivered. All that has nothing to with the belief, but the way the belief is communication. Because the fact that nothing is right or wrong - can be told in one line. However, to really hammer it home, it can take 45 minutes to 1 hour to even a day. Stories, Anchors, Tenets, etc… And multiple of them. So, those times, you have to be so congruent in your communication. And, for context, this is that level of selling where 60% buy, not a mere 3-6% as is generally seen in these webinars as such. There’s hypnotism, etc… everything geared towards two goals:
- The audience’s beliefs about the world, and themselves are totally knocked out of proportion to lock them into selling the product to themselves.
- When they are learning, they learn once and they never have to learn it again. It is imprinted, burnt in the mind - subconsciously.
So, even though it is my own beliefs, the way you articulate it requires practice (no doubt! - lots of it!), and conviction that is undeniable. It is that sort of a conviction that even when the whole world believes you are wrong - you still hold your ground.
To think about it, UBER for example. Getting into a stranger’s car, booked online - was such a no-no. Atleast in my country, getting into cab only happened if it was part of some company, where the drivers are filtered one by one. Think about iPhone. Think about Macintosh - or the translucent one. Did Steve believe that they are revolutionary? 100%. But so did so many individuals with their own products - but very few managed to instill in the world the same sort of mania / attraction towards their products that they want to willingly borrow money to purchase it. And definitely no one came close to Steve Jobs’ level of persuasion.
So, that. ASBR has given me the resilience. In one cycle alone it has had such a massive impact that I finally finished my story, and published it. It’s heartbreaking, traumatic, and really painful - articulated in extreme detail. I am just getting started, and ASBR single handedly helped me make that final decision of putting my story out. I worked on the story for 6 months - so it was there, getting refined, but held back - until I felt it inside me that YES, I am 100% ready.
I strongly believe another cycle of ASBR will work wonders, and it has become a staple in my stack now. But yes, the same story was in my drawer.
I always remember this: Would Martin Luther King Jr. be Martin Luther King Jr. and have the massive effect in America and on the world, had his same convictions, beliefs, and his speech were left in his drawer?
So, even though thousands of individuals might have felt the same thing that Martin Luther King Jr. had felt, there is only one him. Why? Because he took it out. He delivered it. I’m sure his beliefs were challenged, or people tried to. I’m sure we all are in some way shape or form everyday. And, it will be challenged (your beliefs), if not by someone else, sometimes you will. But that is a process. Just like a Fitness coach, who had 50 pounds to loose, has lost 40 pounds healthily, still has the right to teach his methods to help others. Does it mean he can’t? Because he still has 10 to loose? Not at all. He can teach. The thing is, there is no one who is perfect, or has attained it all - even in beliefs. After all, if everyone did, why aren’t there individuals on earth who genuinely are like gods? Not the perception - but in reality. Because, we are all a work in progress. When you climb the Mount Everest, you take a sherpa with you (if you want a guide, that is, not if you want to do it all by yourself). A sherpa is someone who has done it. But still, is there a chance that on the climb to the summit, he may fail? That he might die for any unforeseen reason? Absolutely. Does it mean he can’t do it? Or he does not believe he can’t? Not at all. It is that dance between failure and success. That requires resilience - no doubt as Saint and Fire have included in their titles.
I’m curious what would it take, in my subliminal stacks to do it, while knowing it is a WIP (Work in Progress). My beliefs of positioning, and advertisement can totally come crashing down in the Age of AI. Who am I to know that I know that this is the only way? No one. Yet, that’s the attitude that keeps me learning and growing. But, there’s also the polar opposite of mastery - displayed in attitude. Duality. Not that learning is the opposite of mastery, but as a teacher / trainer / coach / mentor - you are both learning and mastering and mentoring and imparting the wisdom you have learnt.
