What I mean by frontend is getting the first purchase from the customer. Backend= repeat purchases from existing customers, for example by email.
It’s a lot easier and cheaper to get sales from people who already know and trust you. Use tools like Klaviyo to automate that side. Email is a very cost effective way to drive more sales. And to create a lasting relationship with the customers.
Unfortunately no. I produce my own products.
Something really important o keep in mind…
There are only three things you have to do to grow your business.
- Get more new customers.
- Raise the AOV (Average Order Value)
- Raise the frequency (Basically means get more repeat purchases)
Concentrate on those three areas, after you have setup all the necessary tools.
If what you are doing is not under any of the three areas, regarding to sales, consider it secondary. You will get much faster results when you do not waste time on secondary tasks.
Now, it might for example mean that you need to optimize your fulfillment and product sourcing to be able to serve more customers. So it’s not just about selling.
Automate and outsource your busy work as soon as possible. That way you can concentrate on growing the business.
Also, data is crucial. Setup your tracking properly. Go with server side tracking if possible. FB conversion API is a must.
I have a kid here demanding my attention so can’t concentrate properly xD
I’ll try to answer better when I have more time. Feel free to ask, if you have any specific questions. I’ll answer them if I can.