We need the choice of fluidity in both dominance or alignment. With the direction things are headed, groups and organizations are wanting more alignment. I can see it in the corporate language change and even subliminal copy refacing. Beneath the new polish of those narratives and the promise of the product being refreshing, new and improved, sleek, there seems to be a decisive shift towards alignment in social and community dynamics, which is good. Though I also think the ones that have been running these hard edge subliminals like Emperor and Khan for years, even longer than when I got here, would love to have those options going forward. In GLM: The Commander.
If you want to understand more what I mean, when you think of the reception of new GLM vs the old GLM from the product copy perspective, it was jarring to a few, as I assume that group was expecting more “new and improved,” rather than a complete reimagining. That one thing here that has to stick is the dominance, though I think it will take a refreshing tone, that’s more warm like what was seen in Emperor Daddy, since it had the “Richard Branson”-esque charm. The flexibility to go from protector’s authority to party host to tribal chief to whatever authoritative role is necessary. Context dependent, consciously shiftable authority.