(More sorting through my thoughts than really answering.)
IIRC correctly @SaintSovereign was a bit disappointed by hypnotic language (patterns) in regards to subliminals and that they don’t really bring much of an effect.
And it does make sense. Good hypnotic language is the most intimate personal possible dialect: Describing for you main sense(s), using your most fitting symbols and metaphors, mirroring your experienced world.
Subliminals in general and ZP in particular are the opposite, written for a broad global audience with different first languages and cultural backgrounds.
The archetypes I suspect are mostly used for copy, a shorthand using the few more or less universal ones we got. (And in the copy there is something like an hypnotic effect, the specific style we recognize, a certain kind of scripting we might associate with certain descriptions we read.)
But the sub scripting IMO has to be different. It’s is probably the concepts behind the archetype broken down into the smallest indivisible, prime aspects and formulated in short, straight sentences, so everyone with a basic grasp of english can understand it, just presenting the subconscious with a problem/friendly nudge/open ended question to engage with.
When I feel certain metaphors blooming in my mind after listening to a corresponding sub, these metaphors are probably not mentioned in the sub, but have been rooted in my mind for a while.
In a way as hypnosis is suggestion, a subliminal is a suggestion to autosuggest.
Regarding the sub scripting, I am not really sure there is difference between a great song and a 500 page technical manual.
In a way music is just math.