That’s still Stage 2. The copy is written very technical, since this is a technical title – but Stage 2 is the lead generator, even if you don’t touch the pipeline. The same engine is in Stage 1, as well. But Stage 2 goes into even more detail.
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Got it @SaintSovereign if my business partner will be running ST2 for the business, do you think I should still run ST2 or go for ST1?
So basically for the main work even if I don’t touch the pipeline (i don’t do outreach, prospecting, discovery calls, etc. I just do the demos and the technical pieces) but I want to increase the amount of qualified leads coming from the sales reps for companies that want to buy what we’re selling and all I need to do a demo and maybe a evaluation to close the deal and get my commission, you’d still recommend ST2 for this?
Also I’m stacking this with Stark Black and RICH if that helps.
Stages 1 and 2 have the most “lead engine” scripting. But for the demos and evaluation to close the deals, as well as expanding the enterprise, that would be Stages 3 and 4.
Demos and evaluation I’m already good at. My biggest bottleneck is I simply don’t have enough qualified leads but when we do have leads come in I’m at a really high close rate so that’s why I’m wondering so it sounds like my best plan would be using ST1 considering I’m stacking this with RICH and Stark Black. What do you think @SaintSovereign
I would concur, especially if your business partner is running Stage 2. Again, Stage 1 also has lead engine scripting as well. We’re configuring qOS to be able to answer questions on True Sell, we’ll be able to get another perspective then.
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No rush on the question- but also curious on the extent of general wealth scripting in stage 1. Obviously- the skills and mindset provide essentially everything I am looking for to maximize my sales income- but curious if TS completely takes care of this on its own and id be fine to stack along side a sub like Primal, or Khan- or if best to stack with more wealth specific titles like Rich, Stark Black, Emperor, etc.
In other words, would running a more alpha oriented title divert focus from wealth- or provide something like Primals charisma and optimism benefits alongside the sales focus.
Would love a QoS on this when available 
Along with this new title can anyone suggest some of the best books to help with sale and lead generation?
@SaintSovereign In what order would be best to listen to each stage for someone starting off in tech sales as an SDR? Keeping into account they want their career path to be SDR → Account Executive/ SDR Manager → Director of Sales → VP of Sales → CRO
I imagine it to be Stage 2 → Stage 3 → Stage 4 → Stage 1. Then as the career progresses you choose a stage depending on the circumstances.
Fanatical Prospecting for cold calling/B2B.
$100M Leads.
Influence by Cialdini
- 10% of time, or 20-30 min/day reading. 5-6 hours per day of doing whatever method your planning to do to get clients (knocking doors, calling, posting content)
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Fun note: This was in the research material for True Sell.
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Amazing
I could tell 
. The amount of in depth and technical description of sales/influence/psychology is incredibly impressive- especially because you and @Fire seem to be able to do this in so many different topics to the same extent.
I’ve spent most of my adult life nerding out on this stuff and it’s beautifully articulated in the copy- and so applicable from everything to door to door sales- to high level B2B enterprise selling. The challenge is the consistent application of the knowledge- super stoked to see what this can help unlock.
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Dude- I have to have been getting presults. Best day of sales and prospecting I’ve had this quarter- had an awesome 1 on 1 with my manager talking about systems and fixes for our team- discussed upward movement and future positions that could be open for me and only top team members- coached my teammates during role plays on things that I don’t even know how I was able to articulate- and all of a sudden every prospect is open to talking on the phone and responding to my emails- which in 2026 and the AI age of prospecting- simply does not happen.
Edit: This was also my first day back this week after absolutely destroying myself at a music festival and I put the most amount of hours in prospecting then I have all year.
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Tech/software sales guy here. IMO the best way to move up to AE is not by crushing it as an SDR. They will want to keep you as an SDR- as people that generate pipeline for cheap and hustle are a lot harder to come by.
Learning to present and communicate as someone who is already an AE - and can keep composure with executives and business owners arguably more important unless you just want to maximize a current commission check.
Stage 1 first —-> Stage 2 when your a new AE and they expect you to build your own pipeline, at least your building it for yourself then.
Compared ST1 and ST4 in Claude
Stage 1 (True Sell) vs Stage 4 (The Empire)
Overall Framing
| Stage 1 — True Sell | Stage 4 — The Empire | |
|---|---|---|
| Core problem solved | Builds the seller — the underlying habits, mindset, and behaviors that determine whether any sales technique actually works | Converts an already-working seller into financial leverage: pricing power, diversified income, reputation, retained wealth |
| Who it’s for | Anyone who wants to strengthen the whole sales “operating system,” or knows results should be better but can’t isolate why | Sellers whose fundamentals already work and who want that skill to compound into a bigger career and financial position |
| Unit of value being protected | The individual deal / conversation | The career and the wealth generated across many deals |
| Number of modules | 20 | 20 |
| Central metaphor | The person the numbers come from | Selling ability as a financial asset/engine |
Feature-by-Feature (with thematic pairings)
Several Stage 4 modules are direct “next-level” versions of a Stage 1 skill — same underlying muscle, applied at higher stakes or larger scale.
| Theme | Stage 1 Module | Stage 4 Module | How the theme evolves |
|---|---|---|---|
| Composure under pressure | Power Before the Pitch — detach from needing one deal | Sovereign Presence: At Scale — stay level in high-stakes rooms | From not over-needing a deal → not being rattled by size/status |
| Resource allocation | Your Best Lane — expand what’s already working | The Primary Channel — keep improving the channel already paying you | Same discipline, now applied to whole revenue channels, not just accounts |
| Pricing confidence | Paid Without Flinching — state the price, don’t apologize | The Price of the Best — raise the number as evidence grows | From holding a price → actively raising it |
| Follow-through & relationship upkeep | The Tended Book — log, date, follow up on live deals | The Compounding Name — maintain the network so old goodwill keeps paying off | From managing open opportunities → managing a career-spanning reputation |
| Ambition vs. control | Full Effort, Clean Release — prepare fully, then let go of the outcome | The Open Hand — same release, but at the scale of major/high-stakes deals | Identical psychological skill, higher stakes |
| Metrics discipline | The Weekly Number — review activity inputs, not just results | The Rising Number — use documented results to justify higher pay | From self-management → self-advocacy |
| Integrating the whole system | The Turning Point — selling as a core career capability worth investing in | The Legendary Seller — fundamentals become identity, not technique | Bookend modules — where the “why start” becomes “why it all compounds” |
Modules Unique to Stage 1 (no Stage 4 counterpart)
These build the individual conversation and personal discipline:
- The Natural Seller (direct, undisguised presentation)
- The Overheard Deal (spotting pipeline in casual talk)
- The Reputation Asset (short-term trust/fit judgment)
- The First Two Minutes (fast rapport)
- The Direct Ask (asking for the decision)
- Evidence of Demand (confidence from track record)
- Unshakeable (composure after objections)
- Love of the Game (sustaining motivation)
- Voice of Authority (vocal delivery)
- The Daily Start (daily prospecting floor)
- The Ninety-Second Reset (fast rejection recovery)
- The Second Answer (listening past the first stated problem)
- Deals That Hold (surfacing doubt before/after close)
Modules Unique to Stage 4 (no Stage 1 counterpart)
These build wealth infrastructure and scale — concepts that don’t exist yet at Stage 1:
- The Channel Opener (testing new channels without risking the core)
- The Universal Seller (transferable skill across industries)
- The Wealth Engine (treating selling itself as an economic asset)
- Room for the Big Win (proposing/handling deals at true scale)
- Money as Ally (personal relationship with money)
- The Stream Builder (secondary income streams)
- Selling the Self (pricing your own expertise)
- The Big Room (pursuing major accounts/counterparties)
- Teaching Up (sharing knowledge for reputation/leadership)
- The Keep (retaining wealth, not just earning it)
- The Freedom Line (defining “enough”)
- The Inbound Empire (systems that generate business without outreach)
- The Long Fire (sustainable pace across decades)
Bottom Line
- Stage 1 is about becoming a seller who doesn’t leak value — through hesitation, poor habits, emotional swings, or weak follow-through — in any single deal or conversation.
- Stage 4 assumes that seller already exists and asks a different question: is the skill being converted into a compounding asset — higher rates, diversified income, an inbound reputation, and money that’s actually kept?
- About a third of Stage 4’s modules are direct escalations of Stage 1 skills (composure, pricing, follow-through, focus, release, metrics, identity). The rest are genuinely new territory — money psychology, diversification, scale, and legacy — that only becomes relevant once Stage 1’s foundation is solid.
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@SaintSovereign are there still less complex versions of these in ST1, or are these features unique to ST4?
@SaintSovereign could use some advice on how to proceed here.
I’m currently running an Ascension + True Social custom, and a smattering of other titles here and there based on short term goals.
So you could say I’m mostly just running Ascension ST2 + True Social solo.
I’m a bit torn between running Stage 1, Stage 4, or both right now.
The answer basically hinges on how much of ST4 is in ST1. If ST1 has a little bit of all the features of ST4 inside of ST1, just at a somewhat reduced power to accommodate for the fact that bits of ST2/3 are in there as well, that’s pretty good for me.
I want the results of ST4 as quickly as possible but I also want to take full advantage of the rest of the title too, like how with Ascension, I listened to the Stabilizer before jumping to ST2.
Ohhaaaa
Thank you
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