I´d think of a more refined expression as in becoming extraordinary famous, being a “beacon” to the “right” people out there (similar morals/values, interested in cooperating, high value etc.)
only,
while discarding everything / everyone else.
basically filtering the fame first and foremost through the lense of maximum ROI. It would aid those more who don´t solely rely on viewtime/viewers, but more on innovation/ high profile circle.
Sort of a ASBR+HoM-Hybrid. Or sorta NRICH?