I´d think of a more refined expression as in becoming extraordinary famous, being a “beacon” to the “right” people out there (similar morals/values, interested in cooperating, high value etc.)
only,
while discarding everything / everyone else.
basically filtering the fame first and foremost through the lense of maximum ROI. It would aid those more who don´t solely rely on viewtime/viewers, but more on innovation/ high profile circle.
Sort of a ASBR+HoM-Hybrid. Or sorta NRICH? 


Like yourself when I am out and about and among people I am always courteous and polite but as soon as people see my expensive clothing or learn what I do some get jealous and can’t but help react which is good so I can weed them out quickly.