#1 Listening and socratically asking questions to get the prospects to understand verbalize, and come to their own conclusion of their own problems needs and desires. (This is the number 1 skill set IMO and it’s not even close.
#2. Genuine care and empathy so that the prospect feels comfortable opening up to an emotional level where you can find true identity level challenges and desires and illicit a true transformation in them and channel that desire to change to your product or service.
#3. High status, authority, and competence, both in yourself, sub-communications, and verbal communication so that when you are communicating or pitching your product or service they feel confidence in you that you are the solution to that true identity level change your looking for.
These are suggestions based on a 6 year sales career, 100s of hours reading books on sales, persuasion, influence, etc.
IMO these are the most important and nessicary skills that can get a near stranger to part with several thousands of dollars or more in a 45 minute conversation.
I’d also add the 6 influence, that have more scientific research and data on the topic of persuasion then anything I’m aware of.
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Scarcity
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Reciprocity
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Urgency
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Authority
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Social Proof
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And the number one driver of human behavior, the need to stay consistent with your identity (hence why I put my first point as #1. When somebody verbalizes or makes a statement about themselves to somebody it is extremely difficult to go back on that statement.
Anything from Robert Ciladini would be amazing to have in this sub, somewhat like PCC but instead based on internalizing the principals for influence.