@IRON I’ll second the recommendation for Alex Hormozi.
That being said, there is absolutely a reason people expect something in exchange for their information; it has value… Personally I’m wary of free information, as it might have far less value than it initially seems (outdated, just plain wrong, etc) which is a problem, or it’s just a tease for an actual exchange of value, which is the basis of commerce and is ok. As long as the value delivered is worth the cost. If someone has put extensive work into learning a topic well enough to teach it, and then even more time to codify it into a course or book, why shouldn’t they be compensated for that?
On to the actual recommendations. In addition to the ones previously mentioned, get a copy of these books and study them:
-
Dotcom Secrets by Russell Brunson, it’s a few years old but still immensely valuable.
-
Profit First, Fix This Next, and Clockwork by Mike Michalowicz
-
Invisible Selling Machine by Ryan Deiss
-
Ask by Ryan Levesque
-
Influence and Pre-suasion by Robert Cialdini
-
Building a storybrand by Donald Miller
If you’ve got the money for it, Andre Chaperon’s courses Sphere of Influence and Autoresponder Madness are worth their weight in gold. I also recommend conversion optimization psychology courses, I did ones from ConversionXL.
The key takeaways are to understand your market - Understand their pain points/problems, goals, and motivators inside out and backward. You are not the hero in their story, they are. You’re the helpful guide, the one who helps them solve their problems and realize their goals. If you don’t know what their problems or goals are well enough, ASK THEM. Don’t create something and then look for people to sell it to, find a hungry audience, find out what they want, and sell that to them.
Then test and tweak, iterate your copy, your ads (if applicable), and your emails.
I got my former e-commerce site from a 2% conversion rate (from FB ads) to 18% by applying this process. I don’t have any screenshots to back that up like @Hoppa so feel free to take that with a grain of salt. I also have nothing to sell anyone here. @SaintSovereign probably remembers who I used to work with (not that it’s something to brag about, for a multitude of reasons…) but that’s in the past.
I hope this is useful!
