Day 11/21 Emperor/HoM
The book â1 Page Marketing Planâ has been absolute gold. So much value packed into a book. Action items and takes you through the process with out bullshit. I resonate with it so hardcore
I at times have become a machine. When I have downtime at my Job, I switch to the planning process of my side hustle. I always have been against the term side hustle because I always thought that I want this to take over my job. While I want that I have started to enjoy the âhustleâ part. I am cool with working on it on the side while I have a steady income to fund it.
Having ADHD I often go through the cycle of the picture below, so I am trying really really hard to shut up and keep working until the plan is as put together as it can be before I start getting help to fill in the cracks.
As I keep working on this thing itâs starting to become very beautiful. I am understanding how deeply the problem I am solving is affecting my avatar customer. Itâs helping me develop empathy for them which is absolutely dynamite in targeting a niche. I am getting to know my prospects so much more.
After lunch I didnât want to continue working on my side hustle but I just gently went back into it not asking myself much and I get sucked right back into it. I am getting good at this!
After writing that I ran into an issue go figure. Struggling to come up with a gender to really target. I decided to create an avatar for each one. Got the male avatar done. Now need to do thr female one and then move to the next step.