Law 29: Plan all the way to the end
The ending is everything.
Plan all the way to it, taking into account all the possible obstacles, consequences, and twists of fortune that might reverse your hard work and give the glory to others.
By planning to the end you will not be victim of circumstances and you will know when to stop. Gently guide fortune and help determine the future by thinking far ahead.
Law 30 - Make your accomplishments seem effortless
Your actions must seem natural and executed with ease. All the toil and practice and the clever tricks must be concealed.
When you act, act effortlessly, as if you could do much more.Avoid the temptation of revealing of how hard you work, it only raises questions.
Teach no one your tricks or they will be used against you.
Law 31 - Control the options, get others to play with the cards you deal
The best deceptions are the ones where your victims feel like they have a choice. They feel they are in control but are actually your puppets. Give people options that come out in your favor no matter what they choose - force them to make choices between the lesser of two evils, both of which serve your interest.
Law 32 - Play to people’s fantasies
The truth is often avoided because it is ugly and unpleasant. Never appeal to truth unless you’re prepared for the anger that comes from disenchantment.
Life is so distressing that people who can conjure up romance and fantasy are like Oases in the desert, everyone flocks to them. There is great power in tapping of tapping into the fantasies of the masses.
Law 33 - discover each man’s thumbscrew
Everyone has a weakness, a gap in the castle wall. It’s usually an insecurity, uncontrollable emotion, or need. It can also be a small secret pleasure.
Once found, it is a thumbscrew you can turn to your advantage.
Law 34 - Be royal in your own fashion, act like a king to be treated like one.
The way you carry yourself will often determine the way you are treated, in the long run, appearing vulgar or common will make people disrespect you. For a king respects himself and inspires the same in others.
By acting regally and acting confident in your powers, you make yourself seem destined to wear a crown.
Law 35 - Master the art of timing
Never seem to be in a hurry, hurrying betrays a lack of control over yourself, and over time.
Always seem patient, as if you know that everything will come to you eventually. Become a detective of the right moment, sniff out the spirit of the times and trends that will carry you to power.
Learn to stand back when the time is not yet right, and to strike fiercely when it’s reached fruition.
36 - disdain things you cannot have, ignoring them is the best revenge.
By acknowledging petty problems, you give it existence and credibility. The more attention you pay an enemy the stronger you make him. The small mistake is made worse when you try to fix it.
It’s sometimes best to leave things alone.
If there’s something you want but can’t have, show contempt for it. The less interest you reveal, the more superior you seem.
Law 37 - create compelling spectacles
Striking imagery and grand symbolic gestures create the aura of power - everyone responds to them. Stage spectacles for those around you, then, full of arresting visuals and radiant symbols that heighten your presence. Dazzled by appearances, noone will notice what you are really doing.
Law 38 - Think as you like but behave like others
If you make a show of going against the times, flaunting against the times, and going in orthodox ways, people will think you only want attention, and that you look down on them. They will find a way to punish you for making them feel inferior.
It is far safer to blend in and nurture the common touch, share your originality only with tolerant friends, and those who are sure to appreciate your uniqueness.
Law 39 - Stir up waters to catch fish.
Anger and emotion are strategically counterproductive. You must always stay calm and objective, but if you can make your enemies angry while staying calm yourself, you gain a decisive advantage.
Put your enemies off balance, find the chink in their vanity through which you can rattle them and you hold the strings.
Law 40 - Despise the free lunch
What is offered for free is dangerous, it usually involves a trick or hidden obligation, what has worth is worth paying for.
By paying your own way you stay clear of gratidude, guiilt, and deceit. It is also often wise to pay the full price, there is no cutting corners with excellence.
Be lavish with your money and keep it circulating, for generosity is a sign and a magnet for power.
Law 41 - Avoid stepping into a great man’s shoes.
What happens first always appears better and more original. If you succeed a great man, or have a famous parent, you have to accomplish double their achievements to outshine them. Do not get stuck in their shadow, or stuck in the past not of your own making.
Establish your own name and identity by changing course. Slay the overbearing father, disparage his legacy, and gain power by shining in your own way.
Law 42 - Strike the shepher and the sheep will scatter.
Trouble can often be traced to a single strong individual. The stitter. The poisoner of good will. If you allow such peopleroom to operate, others will succumb to their influence.
Do not wait for the troubles they cause to multiply, do not try to negotiate with them, they are irredeemable. Neutralize their influence by isolating or banishing them. Strike the source and the sheep will scatter.
Law 43 - Work ont he hearts and minds of others
Coercion creates a reaction that will eventually work against you.
You must seduce others into wanting to move in your direction.
A person you have seduced becomes your loyal pawn. And the way to seduce others is to operate their individual psychologies and interests.
Soften them by playing on their emotions and what they hold dear, and what they fear.
Choose to ignore the hearts and minds of others, and they will grow to hate you.
Law 44 - Disarm and infuriate with the mirror effect.
The mirror reflects reality but it is also the perfect tool for deception. When you mirror your enemies, doing exactly as they do, they cannot figure out your strategy.
The mirror effect mocks and humiliates them, and makes them overreact. By holding up a mirror to their psyches, you hold up a mirror to their psyche, you seduce them with the illusion that you share their values, by holding up a mirror to their actions, you teach them a lesson.
Few can resist the power of the mirror effect.
Law 45 - Preach the need for change, but never reform too much at once.
Everyone understands the need for change in the abstract, but on the day to day level, people are creatures of habit. Too much innovation is traumatic and will lead to revolt.
If you are new to a position of power or an outsider trying to build a power base, make a show of respecting the old ways of doing things.
If change is necessary, make it feel like a gentle improvement on the past.
Law 46 - never appear too perfect.
Appearing better than others is always dangerous but most dangerous of all is to appear to have no faults. Envy creates silent enemies, it is smart to occassionally display defects and to admit to harmless devices in order to appear more human and approachable.
Only gods and the dead can seem perfect without consequence.
Law 47 - Do not go past the mark you aimed for, in victory, learn when to stop.
The moment of victory is often the moment of greatest peril. In the heat of victory, arrogance can push you past the goal you aimed for, and by going too far, you make more enemies than you defeat.
Do not allow success to go to your head, there is no substitute for strategy and careful planning. Set a goal, and when you reach it, stop.
Law 48 - Assume Formlessness
By taking a shape, by having a visible plan, you open yourself to attack.
Instead of taking a form for your enemy to grasp, keep yourself adaptable and on the move. Accept the fact that nothing is certain and no law is fixed.
The best way to protect yourself is to be as fluid and formless as water. Never bet on stability and lasting order. Everything changes.