Struggling with starting a business

Putting your question here @vivekarora83 so that more people can read it and answer. Next time, please post your question in this section so as to not derail other threads.

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@vivekarora83

The programs that come to mind most strongly are:

Emperor: House of Medici

or

Genesis: Mogul + Limitless

Emperor: HoM is great for planning, strategizing, thinking ahead, recognizing trends, and so on.

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@vivekarora83 what kind of businesses did you try? For how long each? Where did you target your customers? Where are you from? How well did you understand those industries before you started? Why did you ultimately consider each business a “failure” and then quit

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Also, what’s your skillset? What did you learn from the “failures”?

Were your earlier efforts in the same “direction”, or were you trying vastly different things?

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EoG?.

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First your product should solve a need. (Product creation)
Second your customers need to know that the solution exists. (Selling/marketing)
Third your product should be priced that it is attractive to your customers and having enough margin for your business to thrive. (Pricing)

If you fail at those it doesn’t matter which business you have, your business will not be successful.

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I have been trying several online business, (Aromatherapy, Tarot Cards and Sprituality, Dating for Men)
I have hands on practical infield experience of training men in the pick up arts, but nothing when it comes to online. I created reels, websites and discarded them later on. Now I don’t feel making YouTube videos will make you rich.

I even wrote ebooks and gave them out for free thinking will attract clients, but nothing worked out. (Am taking in the era of pre A.I and Chat GPT)

I think it lack of proper planning, guidance and no proper funnel. I have watched a lot YouTube videos and read books, but none of the advice is solving my problem. Took Tony Robbins sessions as well but he is charging hell lot of money which I cannot afford at all and is going to make him only richer along with his team. And he tells a lot of stories which say JUST DO IT…JUST DO IT, Take Action Today!!

Emperor gives a hit to take action and go for it. Which resulted in heavy financial loss as well.
Now, I fear taking blind actions cause they just bring in more losses.

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Stark and LBFH :fire:

@vivekarora83 : Looks like your main issue is the online side of the business. Here is what I think: don’t try to do the online side of your business if you’re not a digital marketing specialist. If you don’t have that specific skillset, you can either learn it or outsource it. I wouldn’t recommend learning it because there are too many moving parts and you’d quickly be overwhelm with the complexity and the quantity of (sometimes contradictory) information that you’d have to sift through.

Work with an agency or partner with a proven digital marketer.

Focus on your offer, your services, the quality of your content and the customer experience. That should be your main focus. Let someone else worry about the website, funnels, ads, platforms, SEO, chatbots, analytics and stuff like that. Don’t pretend to be a digital marketer when you’re not one! That is a completely different line of work.

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@vivekarora83 : Ebooks are a bad way to try to get clients.
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For what you’re offering, a 3-page PDF with great content that makes people want to know more is one of the best ways to get leads. Let me give you an example that I just made up. If you’re trying to get clients for your dating services, you can create a 2 or 3-page PDF and the title would be: “The 4 deadly mistakes that are getting you ghosted. You can’t fix what you don’t know”.
In the PDF give them only 3 of the “deadly mistakes” and how to fix them. Then explain that even if they fix the first 3 mistakes but ignore the 4th one, their dating lives are not going to improve. “The 4th mistake you need to fix is so important that I’d rather tell it to you loud and clear. Click here to watch my video”. That video is where you give them more info and value and you pitch your services. Of course, you’d have a main offer, an upsell, and a down-sell.

Or you can say "Enter your email here to receive my video about “Deadly mistake #4”. From there prospects are in your email list and you can follow up with content, videos, quizzes, and surveys and nurture the relationship until they make a purchase.

This is only a made-up example that I quickly imagined but it’s a type of value-driven multichannel funnel that works. By the way, Sub Club has been doing something similar to this through email. Why do you think they sent their masterclass in an email series over multiple days instead of sending us an ebook that few are going to read?

This is just an example to show you that if you had partnered with a digital marketer who knows his stuff, they would have probably advised you to stay away from the ebook as a lead magnet. Ebooks are rarely good lead magnets. Stay focused on your strengths, and outsource what you’re not good at!

YouTube videos won’t make you rich. YouTube is just another platform where you can find leads but it’s a great platform to be on.

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Thank You!

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you didn’t answer how long you answered before quitting which is adding evidence to a suspicion that i’m feeling, call it an intuitive nudge, that you didn’t try for very long or very hard.

I don’t get the sense that you fully committed, which is why you failed.

edit: this may be the hardest hitting advice here, but also, this is coming from someone who’s been in your shoes and built a business up from nothing.

“I didn’t succeed, what is wrong with the subs? Maybe they’re just better for starting a business then succeeding at one” is total BS, and I say that with love, and respect for you, but it’s a BS belief… it’s looking for a quick win and something to blame for the failure.

Here’s a better mindset.

Pick something and keep on working at it until it succeeds.

Might take 3 months. Might take 10 years.

But you have two options…

  1. keep on going until you quit, in which case, you failed.

  2. keep on going until you die, because you only fail if you quit, and in this option, you’d sooner die than quit.

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Your businesses all involve becoming a coach - some sort of aromatherapy, or some sort of tarot cards, or some sort of dating stuff, they all involve helping people.

I’d go with the dating coach because that’s something the market actually wants.

But you have to commit to that, build your expertise, build your reputation, build your fanbase, whether it’s YT or something else, you need to help people on a regular basis for free until they start paying you. That can be through writing, that can be through videos, that can be through workshops, that can even be taking on free clients IDGAF.

Marketing these days is all about teasing value. Hormozi - “My free stuff is better than their paid stuff… so imagine how good my paid stuff is?!”

And it’s the most honest type of marketing available. A trial of your services, in video/written form. And if you can’t help them, if they watch/read your stuff and don’t get value off it… why the hell would they pay you to help them?

Run Nouveau RICH for business ideas, #1 priority. Mogul is perfect for wealth ideas, mindset, confidence, conviction, stick-to-it-ness, etc.,

And if you wanna run Emperor… fine… if you wanna run a 3rd sub, that’s fine too… Mogul and NR are your core, and your third sub can be whatever you want the flavor of the week to be… commit fully to the first 2 subs, be flexible on the third based on what you need.

Usually you don’t need 3 wealth subs. Consider a third one to round you out, ideally a non-status sub, IMHO, because NR and Mogul will give you the exact aura/status you need, don’t mess with it or dilute it. Inner Circle if you can benefit from networking. Sanguine: Elixir if you suffer from doubt and uncertainty. There’s 1000 options. the original GLM to work on your masculinity if you’d like. Limitless to increase how quickly you learn about business. RoS to find “purpose” in life and business in a different way - you’ll ALWAYS COMMIT TO YOUR PURPOSE IF YOU KNOW WHAT IT IS which is why I recommend RoS as an option, just for context, and you’re bouncing around businesses which tells me you’re not aligned with your purpose and not sure how these businesses contribute to your life.

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I see a lot of people wanting to make a business without actually have the skills to make a business which in most cases that business will fail. There are exceptions but most people think that just because they make one then suddenly all the work is already done. That’s not how it works. WARNING: What I’m about to say will be pretty harsh and that’s the point. I rather be honest and no bs with you then sugar coat what you clearly need.

To me it’s clear @vivekarora83 and this is no offence to you that you just as @Jouissance mentioned didn’t try very long or hard enough + to add to that didn’t have the necessary skills to actually build a business. Now I know this sounds harsh which is why I will give you actual practical advice that for some reason no one has mentioned here.

You want make a business? Start with the foundational skills you need:

1: Become an expert at sales. How? Get a job as a closer. I don’t care if you hate it or it’s not what you want to do. The whole point of doing it is so you get the sales skills needed to start a business once your comfortable enough with your sales skills you can go to number 2.

2: Become an expert in copywriting and marketing. Considering my circle and my industry. I’ve seen some of the worse marketing and copywriting in my life which no wonder those people don’t get clients. Don’t be like them. How? Read and check successful copywriting and marketing content that actually gets leads and clients for those business. An amazing copywriting example is Lululemons or Kinobody. An amazing marketing example is Brandon Carter.

3: Stop complaining you don’t feel like making videos and just do it. The whole point of content creation is your horrible at the start and get better with time. You think Brandon Carter or Jason Capital had amazing content that people viewed right away? No it was bad and they barely got any views at the start but you know what made them successful in it compared to others? They didn’t care, they kept doing it and doing it until one day the algorithm blessed them and people starting watching their content and recommending it to people they know. Also to make it even easier you can legit have hundreds of short form clips with a 1 hour video you can make it and use it to post on social media by using something like Opus AI. If your struggling with making content in this day and age then I’m sorry the issue is not the business, it’s you.

4: Network, network, network. Nothing in particular about you but it pisses me off when people complain about not being able to build a business when they hang out and their circle is compromised of people who party all the time, don’t want to build anything, want to live a normal life, etc. Is that what you want? If yes, ignore what I’m about to say if no then today is your lucky day. Go out and join some networking group. I got a few I can recommend that I’ve used from personal experience which I don’t mind sharing via PM but there pretty easy to find. When joining them, talk to the members there, go on networking calls with them and just build relationships and ask for advice if needed. At the start, it will really suck and feel like time wasted (trust me I’ve been there) but eventually with all the bad something good will happen and you will build a pretty good successful social circle with different expertise that will WANT to help you build your business. To be honest, this one is the most important out of everything I just said, I know now with everything I built that I could get any expertise and help I need relating to my ventures with just one message or call and get it done. Why? Because I did the work, got the circle and now have people who support me and want to help me no matter what I venture I’m building.

To recap:

Get a sales job preferably high ticket closing, learn from the successful copywriting and marketing content, keep doing content creation no matter how much it sucks and last but not least go network, seriously you and a lot of people out here could have their problems solved if they actually had a good network.

Also there’s probably typos in my sentences, wrote this when the message was flowing so don’t really care to fix it. Sorry not sorry.

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100% agree.

Learning to sell your product/service/whatever is the biggest priority.

Once you have the bare minimum product, you figure out how to sell it, at a scale. Once the money is coming in, you have the resources to make your product better.

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“Aromatherapy, Tarot Cards and Sprituality, Dating for Men”

My advice here is to stop following your passion and creating businesses about the things that you are interested in. Create a business around demand from the market place, and what people with money, will exchange that money for.

Most people into spirituality (not all), but seems like a pretty unprofitable business venture because a lot of those people are trying to cope with their lack of finances and success, through spiritual peace, or by attracting money through visualization, meaning they don’t already have it.

Dating for men out of those is probably the only viable option, but again make sure your targeting people with money if your coaching dating. Chances are you will have to do actual coaching here to make any money, too hard of a book market to compete in.

Dating for divorced women- profitable, dating systems for high level entrepreneurs/ Dating for C-Level executives with limited time, profitable. Finding and attracting your “twin fame”- good luck.

Not sure on the schematics of your business, but sounds like you need to adjust your niche based on what other people want, not what you are passionate about, and probably need to become better at sales and marketing if you weren’t selling dating good enough because there’s money to be made there.

Titles your looking for are N-Rich, and Genesis Mogul IMO.

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You just need to solve a problem worth solving for people.

I’m not going to tell what I sell publicly, but you would be surprised what it is. My products are one of the everyday products people use, without even thinking about them. And I’m doing pretty damn well.

It all started clicking, once I figured how to sell the products on FB. Now I’m scaling up the systems and implementing enterprise level tools.

I didn’t have the money to build the perfect system. I had to grind my way up.

Lots of disappointments and failures. I learned from them and kept on keeping on.

And here I am. Not finished by any means. Just taken my first steps on fulfilling my lifelong goals.

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Thanks for the valuable feedback everyone,
Each post here has given me new ideas, opened my eyes, and have inspired me in some way.
I will keep all these points in mind and do something.

Hoping for the best, I need to start again.

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Your stuck in the online marketing guru trap bro

Funnels, Ebooks, PUA, Influencer…
’
The truth is none of those create Value and they’re all short term, low barrier to entry and highly competitive markets

If creating Value is too difficult, let’s get back to the basics.

Business is selling a Product or Service.

If you wanna sell Product, you must ask yourself: Do I sell a high ticket item? Do I create the product? Can I find an existing product that is there?

If you wanna sell Service, great. What skills do I have and how does it solve a problem? Who can I partner up with to deliver the service?

Most of these businesses you got going on tarot cards, spirituality do very little simple because they dont solve problems man. Entrepreneurship is all about solving problems and getting paid cause you create Value in the marketplace.

Money flows easily to those who can create Value.

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