Don’t take this as an attack on you (or anyone else), nor that I’m upset or angry. I was actually in an exceptionally playful mood when I wrote that last night.
One of the issues we have as subliminal producers is overcoming societal programming in regards to skepticism and pragmatism. From a scientific standpoint, skepticism isn’t “disbelief,” it’s suspending disbelief (and belief) until enough evidence can be produced to create a conclusion. Remember, there’s no such thing as “proof” except in mathematics (where 1 + 1 will definitively produce 2, no matter how you try and swing it). For everything else, there’s evidence. Unfortunately, society has conditioned people to disbelieve and disregard a new idea until it’s “proven,” and labeled that as skepticism. Those who are “skeptics” are widely considered as intellectually superior, when in actuality (at least in my opinion), it’s just intellectual laziness. A person doesn’t have to think for themselves as long as some authority says something is “true” or “not,” and they’re rewarded for doing so.
How does that apply to subliminals? Well, @Fire, myself and @DarkPhilosopher sees things from a much broader, wider view. While Dark isn’t privy to ALL of the SubClub secrets, I do provide him with more information than our customers so that he can discuss things with everyone and moderate the community more efficiently. Since he knows what the Ultima script’s goals are, he can attest that there is indeed strong evidence that Ultima is performing as intended.
As for everyone else, that societal conditioning to discredit comes in, as many people will attribute results to anything OTHER than the subliminal. Or, those standing on the sidelines watching will try to credit people’s results to “placebo,” based on their limited experiences and worldviews. That’s why, when people send in a support ticket asking how they’ll know if a subliminal is working for them, I always say: “You know baseline better than anyone else. If things start happening that never happened before after you began running the subliminal, it’s most likely a RESULT.”
That being said, when testing a subliminal, we want testers to adopt the mindset that all things are potentially possible, look for patterns, then guess what the subliminal is trying to accomplish. If I tell you, that invalidates the test, because the placebo effect can take over. I know it’s possible, because one of our members has been spot on multiple times, not only about Ultima’s effects and possible scripting, but what it’ll most likely be used for. I won’t point out their exact posts, but I will give them props. That poster is @friday. You have a good intuition in regards to subliminals. 
