I’ve always used that as guideline to listen to it
That’s why it’s hard to understand, I mean, how can we execute if we can’t hear the full script? That’s the question.
It’s just hard as a customer to understand how it works, especially when we have huuuge script designed to rewrite how you act and make you grow in a whole new direction.
It just begs the question “how can we work on all objectives if we only listen to 30% of the script”, and is it problematic? Then we get 3-5-7 minutes and we have an explanation behind it so people remember.
At the same time, it could launch a work in that direction and make it easier to digest as more of the script is revealed to the subconscious with each iteration increasing the listening time.
Overall I think it’s more of a fear of missing important parts of the script that people (and I’m in there too not gonna pretend im smarter) run a minimum of few minutes.
I can definitly understand testing 30 seconds, I’d bet the subconscious can become pretty reactive if a touchy subject is tackled.