Interesting that True Sell is going to be a 4 stager.
Would the new True Sell be good for real estate wholesaling?
Here is a short explanation of wholesaling ((from ChatGPT):
Real estate wholesaling is sales at its coreâbut itâs a very specific type of sales.
Itâs not selling houses like a realtor. Youâre selling certainty, speed, and convenience to a motivated seller while also âsellingâ a deal to a cash buyer. In wholesaling, youâre basically in two sales businesses at once: acquisitions and dispositions.
- Acquisitions:
You talk to homeowners (who have distressed situations or properties) and get contracts signed. The job is to find someone who NEEDS to sell (not just wants to sell).
Understand their problem
Build rapport
Ask questions
Negotiate a price
Get commitment and a signed agreement (Contract)
Think of it like consultative sales or problem-solving sales.
Example: A seller is behind on payments (preforeclosure), inherited a junk property, getting divorced, relocating, or dealing with repairs. Youâre not pitching them a dreamâyouâre offering a solution: cash, speed, convenience, certainty. The âsaleâ is helping them decide your option solves their problem best. The focus is NOT on retail seller chasing top dollar (Realtors and Realaties)
In wholesaling terms, this is called acquisitions:
Marketing â talk to seller â negotiate â lock up contract â move to buyer side. ďż˝
- Dispositions:
After getting the property under contract, you now âsellâ the opportunity to an investor/cash buyer.
Youâre selling:
Equity
Speed
Profit potential
Convenience
Example: âARV is $250k, it needs $30k in rehab, contract at $145kâgood rental or flip.â
Thatâs basically investment sales.
Youâre matching motivated seller problem â investor solution
- Marketing + Sales = Wholesaling
A big misconception is wholesaling is only âreal estate.â
In reality Wholesaling = Marketing + Sales + Negotiation
Wholesalers are really marketers first because if you canât generate leads, thereâs nothing to sell. Marketing creates conversations; sales closes deals.
The sales skills that matter most in wholesaling:
Listening â sellers tell you the deal if you ask enough questions.
Rapport building â trust matters.
Negotiation â getting agreement on price and terms.
Objection handling â âI need to think about it,â âI want retail,â etc.
Follow-up â a huge percentage of deals happen after multiple touches.
Confidence + consistency â volume matters.
A good wholesaler is honestly closer to a problem-solving salesperson than a stereotypical pushy closer.
The biggest mindset shift: you are not convincing people to sellâyou are helping motivated people solve a problem. Thatâs why wholesaling feels very different from hard selling.
If the new True Sell can help with these areas then I will definitely be getting several customs of this beauty!