There is a massive difference between being assertive and being an asshole.
Khan is more about becoming a person who achieves whatever the fuck they’re ambitious and driven about despite external circumstances. Sometimes that may require being abrupt or assertive and the people that are used to who you are now may not be very receptive to who you know you can be and that can create unnecessary conflicts. Through running Khan you will know how to handle these situations with confidence, maturity, and grace