As an entrepreneur / coach / bootstrapped business with a truck load of knowledge, I have come to realise that the only bottleneck for me is “Leads”.
I understand how to convert. I know how to persuade on a deep subconscious level. Have even held attention (glued) for 12 hours in one go.
The only thing I keep scratching my head over is - “Where do I find more of these people? In a way that is cost effective - organically - yet extremely high quality? I have truly life-changing lead magnets at disposal, but how do I get them infront of the right people?”
So, lead generation is a must for me, and I began to feel the importance of this right now, especially when my brand and positioning is exceptional. Visibility matters.
That’s why I look heavily into Stark & ASBR, for that visibility aspect, hoping to pull new people into the funnel. Ultimately leads is my problem currently. When I realized this, I naturally want to generate high quality leads.