The pricing is perfect to fill the gap between a normal major & a custom.
Store major: 35
Name embed: 100-200+
First time custom: 250-500+
It’s a good middle ground between the economically priced major and the premium custom.
The addition of one extra module really elevates the value, that’s the difference between having 2 subs in a stack to cover one thing that the user feels a bit lacking in one sub, and just having 1 name embedded sub that covers it.