Alchemyst Studios is complete. Well, sorta. I’m ordering a sound diffuser and wall art in a bit, but for now, we’re good. Your subliminals are now being created in a professionally built and calibrated studio. In a few weeks, I’ll be heading to Yosemite (if the wildfires allow this) and recording a new mask there, then mixing and mastering it here.
Facing the front:
Facing the back:
Angle Shot:
Had quite the time hanging all of the acoustic treatment. The house came with some beautiful moulding that I didn’t want to remove, but hanging the acoustic treatment higher than eye level would pretty much render it useless, so I had to rig up a way to hang the acoustic treatment from the moulding itself. I ended up gluing command strip hooks to the moulding – problem is, in the first attempt, I didn’t place the treatment in the correct place, so I had to remove it all, sand down the moulding, repaint them, etc.
Note that acoustic treatment isn’t supposed to cover the entire wall, only certain “problem spots.” There’s a lot of math involved, as well as using a reference mic to find acoustic issues and calculating where to place a panel. You don’t want to make the room completely flat either. A dead room will actually hurt the production, mixing and mastering process, as you’ll end up creating mixes with no life or energy. Natural reverberation is key, and the sonic character of your studio will end up translating into your mixes. Those who are really into music can tell where your song was mixed and mastered due to the iconic sounds. For example, look up songs that were mastered at Abbey Road Studios. Trust me, there’s a very distinct sound.
Today was an interesting day for me. A few weeks ago, a fintech bank offered to valuate the business and connect us with investors. We’ve received multiple offers to sell, and today, we turned down them all down, including an offer that was worth over a million. Why? Because I live a comfortable life, and this business means more to me than just money.
I’ve dreamed of having a home studio for about a decade now. It was around this time, six years ago, that I lost everything. Literally, everything. Job, girlfriend, friends – everything. I had about $1k in my bank and all my possessions in my beat up convertible Mustang, which ended up catching on fire while traveling through the Texas desert. I remember telling myself that I’d never allow others to control my life and destiny again. I learned the power of saying “no,” and setting hard boundaries. I learned how to overcome my internal fears and fight against those who would try to instill a sense of fear in me as a means of control.
If I wanted to just make money, I’d do it in a business that required less effort. I was making good money dropshipping once upon a time. I had a network of sites and a person handling customer service and fulfillment, while I gallivanted around sleeping with women.
SubClub is me taking control of my life from overbearing parents who tried to my strong spirit of innovation and freedom of thought. From a shitty friend who smiled in my face for two decades, called me brother and then did everything he could behind the scenes to ruin me. From a terrible romantic partner who claimed she cheated because she didn’t know how to deal with a driven, successful man. From the haters who claimed we were doing this just “for the money,” and spread lies on other forums out of spite and jealousy.
We’re still here, we’re still growing, and we’ll never stop. Ya’ll ain’t seen shit yet.
